--- title: "Our Method: Monthly SEO Reports on Real Data" description: "Monthly SEO reports on real Google Search Console data: clicks, rankings, the pages that bring in customers and your site’s technical health, month by month." canonical: "https://rigolco.com/en/method/" lang: "en" --- URL: https://rigolco.com/en/method/ METHOD # You’ll know exactly what’s working Every month you get a report built on real Google Search Console data: clicks, rankings, the pages that bring in customers, and technical health. No vanity metrics. [Get your free website audit](https://rigolco.com/en/contact/) [See the full report](#report) The figures on this page belong to real clients —Grupo CerVel and Congenius— and are published with their permission. Organic clicks · Congenius 3 months 3.20K 299K impressions · 1.1% CTR Clicks per week · 13 periods · 1 Jun – 30 Aug 2026 [see screenshot](#screenshots) Grupo CerVel 1,755 clicks · average position 7.17 MayJunJulAug 154 · 323 · 414 · 1,018 clicks [see screenshot](#screenshots) PageSpeed · grupocervel.com 100 Performance 100 Accessibility 100 Best practices 100 SEO Desktop · 24 Jul 2026 [see screenshot](#screenshots) Core Web Vitals · Congenius 45 fast URLs · 0 poor URLs [see screenshot](#screenshots) ## What we measure, and the question each number answers Six metrics. None of them is there for decoration: each one answers a question about your business. ##### Organic search Can people find you? Real clicks and impressions from Google, month by month. Source: Search Console ##### Rankings Going up or down? Average position by query and by page, with its history. Source: Search Console · Semrush ##### Top pages Which content brings in customers? URLs ranked by clicks, CTR and position. Source: Search Console ##### Audience and channels Where do visitors come from? Organic, direct, referral and campaigns, kept apart. Source: GA4 · Clarity ##### Conversions How many people get in touch? Forms, calls and WhatsApp (a primary sales channel in Mexico), each attributed to its channel. Source: GA4 · site events ##### Speed and technical health Is your site helping or getting in the way? Core Web Vitals, indexing and crawl errors. Source: PageSpeed · Search Console TOOLS - Search Console - Analytics 4 - Semrush - PageSpeed Insights - Clarity - Bing Webmaster - Cloudflare ANATOMY OF A SEARCH ## A results page has four territories When someone searches for what you sell, the screen gets carved up. SEO works on three of the four blocks; ads are paid for separately. Knowing which is which keeps you from paying twice for the same click. A real example The Spanish-language query isn queretaro 2026 (ISN is the state payroll tax) brought Grupo CerVel 9 clicks and 731 impressions in 3 months, at an average position of 4.89\. Without spending a single peso on ads. Ads Google Ads · pay per click Local pack Google Business Profile · local SEO Organic results SEO · no cost per click People also ask SEO · content isn queretaro 2026 ADS Ad asesoriafiscalqro.mx/isn-2026 Work out Querétaro’s 2026 payroll tax — advice within 24 hours Ad nominasbajio.com/impuesto-nomina State payroll tax: we calculate it and file it for you LOCAL PACK Downtown Querétaro Tax Office 4.8 · 32 reviews · Accountant · Open Grupo CerVel Accounting, tax and audit for SMEs ORGANIC grupocervel.com › blog › isn-queretaro-guanajuato-2026 ISN in Querétaro and Guanajuato: 2026 rates | Grupo CerVel Current rates, who has to pay and how the ISN is calculated in each state. 201 clicks · 1.19% CTR · position 5.22 · 3 months grupocervel.com › blog › renovacion-e-firma-sat-2026 Renewing your SAT e.firma in 2026: requirements, steps and 3 options 255 clicks · 35,218 impressions · position 6.80 · 3 months QUESTIONS How often does the e.firma need renewing? Requirements to renew the e.firma Querétaro payroll tax 2026 A schematic. The organic results and the questions are real Grupo CerVel pages and queries, translated from Spanish (the e.firma is the digital signature issued by the SAT, Mexico’s tax authority); the ads and the local pack are an illustrative example. THE MONTHLY REPORT ## This is exactly what you get every month Seven blocks, one page, in plain English (or Spanish, if you prefer). The one below is for Grupo CerVel, an accounting and tax firm in Querétaro, with data through 31 August 2026; its page paths are in Spanish. G SEO REPORT · GRUPO CERVEL · AUGUST 2026 MONTHLY REPORT PERIOD · 01–31 AUGUST 2026 Clicks grow 2.5× in a single month, to 1,018, and this time the average position improves too, to 7.06. 01 · KPIS FOR THE MONTH TOTAL CLICKS 1,018 +145.9% vs. previous month IMPRESSIONS 113,693 +125.6% vs. previous month CTR 0.90% +0.07 pp vs. previous month AVERAGE POSITION 7.06 −0.47 better than previous month Engaged sessions 927 No comparison Average engagement time 2:50 No comparison Sessions per user 1.24 No comparison Engagement rate 53.1% No comparison No comparison with July: GA4 measurement changed on 3 August, when the site switched to opt-out consent (Mexican privacy law allows tacit consent for non-sensitive data). The four KPIs above come from Search Console and are comparable. 02 · EXECUTIVE SUMMARY August closes at 1,018 clicks, two and a half times July (+145.9%), and this time the growth is healthy: impressions rise +125.6% —less than clicks—, CTR recovers to 0.90% and the average position improves from 7.53 to 7.06. The month is driven by /blog/renovacion-e-firma-sat-2026, which goes from 67 to 175 clicks (+161%), and the two calculators (Mexico’s INPC consumer price index and the inflation adjustment factor) come in from zero: /herramientas/tabla-inpc with 119 clicks and /herramientas/factor-de-actualizacion with 96\. Behind them, new blog posts start to show —/blog/manual-politicas-pld +700% and /blog/pagos-provisionales-sat-personas-morales +533%—, still with small numbers. What isn’t keeping up: /servicios/auditoria drops −69.2% (from 13 to 4 clicks), and the Google Business Profile moves against the trend: search views up +13.8%, but calls down −8.0% and direction requests down −23.3%. A note on measurement: opt-out consent went live on 3 August, so GA4 figures aren’t comparable with July; Search Console figures don’t depend on consent and do reflect the real change. 03 · ORGANIC TRAFFIC · CLICKS AND IMPRESSIONS PER DAY Clicks (max. 74) Impressions (max. 7,623) 1 Aug8 Aug15 Aug22 Aug31 Aug Organic Search 1,74671.1% Direct 54722.3% AI Assistant 622.5% GA4 sessions · no comparison with July [see screenshot](#screenshots) 04 · CONVERSIONS AND GOOGLE BUSINESS PROFILE MEETINGS BOOKED 1 Calendly · same as July FORMS RECEIVED 2 Netlify · −50.0% vs. July (4 → 2) WHATSAPP MESSAGES — No GA4 event yet SESSIONS WITH A CONTACT — Not reported in August · 0.17% conversion rate (3 out of 1,746 sessions) GBP · CALLS −8.0% vs. previous month GBP · SEARCH VIEWS +13.8% vs. previous month Opt-out consent went live on 3 August: GA4 is measuring almost every visitor again, so August is a transition month and September will be the first truly comparable one. With traffic multiplying, contacts aren’t keeping pace —2 forms and 1 meeting, a 0.17% rate— and that is what needs work. The WhatsApp event is still missing, and the Google Business Profile is read separately: more views, fewer calls. 05 · TOP PAGES /blog/renovacion-e-firma-sat-2026 175 +161% Impressions 26,524 · CTR 0.66% · position 6.9 /herramientas/tabla-inpc 119 new Impressions 10,506 · CTR 1.13% · position 8.0 /herramientas/factor-de-actualizacion 96 new Impressions 4,322 · CTR 2.22% · position 6.0 /blog/estimulos-fiscales-transporte-2026 68 +48% Impressions 1,463 · CTR 4.65% · position 3.9 /blog/isn-queretaro-guanajuato-2026 66 +22% Impressions 6,527 · CTR 1.01% · position 5.3 /blog/impuesto-sobre-nomina-por-estado-2026 63 +103% Impressions 9,837 · CTR 0.64% · position 4.2 /blog/alta-patronal-imss 58 +76% Impressions 10,647 · CTR 0.54% · position 7.3 Biggest gainers by change in clicks: /blog/retencion-isr-resico-1-25-personas-morales +29, /blog/manual-politicas-pld +21, /blog/pagos-provisionales-sat-personas-morales +16\. The only significant loser: /servicios/auditoria −9. 06 · TECHNICAL HEALTH MOBILE 96 Perf. 100 Access. 100 Best pr. 100 SEO LCP 2.0 s · CLS 0.001 DESKTOP 100 Perf. 100 Access. 100 Best pr. 100 SEO LCP 0.8 s · CLS 0.005 [see screenshot](#screenshots) 07 · RECOMMENDED ACTIONS ! Diagnose and strengthen /servicios/auditoria: clicks drop −69.2% (from 13 to 4) in the month everything else goes up. Check whether it lost position, whether there is a canonicalization problem or whether the content needs updating. HIGH IMPACT ! Review the contact form: with traffic up 2.5×, submissions fall from 4 to 2 (−50%). Check the endpoint in production and make sure no JavaScript error is blocking submissions before taking the number at face value. HIGH IMPACT 3 Build on the momentum of /blog/manual-politicas-pld (+700%) and /blog/pagos-provisionales-sat-personas-morales (+533%) with internal links to the service pages, so informational traffic reaches an offer. MEDIUM IMPACT ✓ Done on 3 August: opt-out consent deployed. GA4 is measuring almost every visitor again; August is a transition month and September will be the first comparable one. Baseline on record: 0.17% conversion rate. DONE ### Same method, another client — Congenius The technical block of the report, with congenius.com.mx’s numbers. Core Web Vitals assessment: passed. [see screenshot](#screenshots) 1.5 s LCP · desktop 0 CLS 0.7 s TTFB 45 / 0 fast / poor URLs ### The screenshots, unedited Every figure on this page comes from one of these screens. Grupo CerVel, Congenius and VendingMex authorized publishing them. ![Search Console, performance of grupocervel.com: 1.96K clicks, 224K impressions, 0.9% CTR, position 7.2](https://rigolco.com/assets-metodo/gsc-rendimiento-cervel.webp) Search Console · grupocervel.com · last 3 months (6 Jun – 4 Sep 2026) · 1.96K clicks · 224K impressions · 0.9% CTR · position 7.2 1 / 10 The full story, in the case studies [ Grupo CerVel From 67 clicks in March to 1,018 in August ](https://rigolco.com/proyectos/grupo-cervel/) [ Congenius 3.20K clicks in 3 months, 2.2 times as many as a year earlier ](https://rigolco.com/proyectos/congenius/) ## The monthly cycle Same order every month. No surprises, no months where you don’t know what happened. 01 Measure Search Console, GA4 and PageSpeed, all on the same date range. 02 Report The document above and, from the Full plan up, a monthly call to go through it. 03 Action plan Three tasks ranked by impact, each with the number that justifies it. 04 Execute Content, technical work and links. We do the work; you approve it. 05 Measure again Next month is compared against this one, not against a promise. ## What we don’t do No vanity metrics If a number doesn’t change a decision, it stays out of the report. No “total impressions” without context. No “#1 on Google” promises Nobody controls the rankings. We work on what can be controlled: content, speed, structure and links. No reports nobody understands Seven blocks, one page, in plain English (or Spanish, if you prefer). Every figure says where it comes from and which period it covers. ## Want to know what we’d measure in your business? Free website audit in 24 h: a person reviews your mobile speed, what Google reads on your site and whether AI can read it, then sends you the report over WhatsApp with what to fix first. [Get your free website audit](https://rigolco.com/en/contact/) Data from Google Search Console (1 Jun – 31 Aug 2026 for grupocervel.com and congenius.com.mx), Bing Webmaster Tools (grupocervel.com, last 3 months), Google Analytics 4 (VendingMex, 14 Sep 2026), 28-day statistics, PageSpeed Insights and the Chrome User Experience Report (24 Jul 2026). Published with the express permission of Grupo CerVel, Congenius and VendingMex. Blurred blocks contain no figures.