--- title: "Migrating off WordPress without losing SEO" description: "We moved an EHS consultancy in Querétaro, Mexico, off WordPress without losing its SEO: 2.2× the clicks year over year and average position from 13.6 to 7.6." canonical: "https://rigolco.com/en/projects/congenius/" lang: "en" --- URL: https://rigolco.com/en/projects/congenius/ Congenius # Migrating off WordPress without losing SEO: more than double the clicks year over year Environmental, health and safety (EHS) consultancy in Querétaro, Mexico. We moved them from WordPress to a new Astro site without losing the SEO they had earned. EHS consultingWordPress → Astro migrationTechnical SEO [Book a call](https://cal.com/ton-rigol-rojano-okaosp/30min) [Visit the site](https://congenius.com.mx) congenius.com.mx/ ![Congenius home page](https://rigolco.com/assets-cases/shots/congenius-home.webp) HomeServicesAbout usCase studiesBlog 2.2× clicks, year over year 1,434 → 3,201 · Jun–Aug 2025 vs 2026 13.6 → 7.6 average position on Google year over year, same quarter 100 PageSpeed, desktop LCP 0.9 s 01 · The problem ## Moving off WordPress without losing SEO Congenius is a B2B environmental, health and safety (EHS) consultancy in Querétaro. Their site ran on WordPress and they were already working with another provider. The risk in any migration is losing the SEO you have earned: rankings, traffic and indexed URLs. That was the fear, and the challenge. Original CMS WordPress pre-migration clicks 1,906 Feb 26 – May 25 pre-migration impressions 196,322 average position on Google \~8.5 ![A service page on the new Congenius website](https://rigolco.com/assets-cases/shots/congenius-servicio.webp) 02 · The solution ## Audit, plan and 301 redirects Before touching anything, we ran a full audit and sent them a report with the technical errors, the broken URLs and the structure and keyword improvements. With that we drew up a migration plan and a 301 redirect map so that not a single URL would be lost. At the end of May we moved them to a new Astro + Netlify site, with landing pages per service and per course, structured data (Schema) and a broad catalog of training courses optimized for what their industrial clients actually search for. - Technical audit and report of errors and broken URLs - Migration to Astro + Netlify with mapped 301 redirects - Landing pages per service and per course, with Schema 03 · The result ## More than double the clicks of a year ago The migration went through without losing SEO, and three months later the year-over-year comparison is clear-cut: from June to August 2026 the site earned 3,201 clicks and 298,526 impressions, versus 1,434 clicks and 81,572 impressions in the same period of 2025\. That is 2.2× the clicks, 3.7× the impressions and an average position going from 13.6 to 7.6. August was the best month in the site’s history: 1,694 clicks, versus 929 in July and 575 in August 2025\. The post on the joint training committee (a workplace committee required by Mexican labor law), which went from 2 to 100 clicks right after the migration, is still the most-read page, with 342 clicks in the period. And September opens with 453 clicks in its first four days. On performance, the site scores 100/100 on desktop PageSpeed with a 0.9 s LCP. The data comes from the client’s own Google Search Console. Migrating well is not a matter of luck: it is audit, plan and redirects. ### Organic clicks per week Jun 1 → Aug 31, 2026, full weeks · Google Search Console Organic clicks per week. Jun 1: 132; Jun 8: 122; Jun 15: 96; Jun 22: 184; Jun 29: 147; Jul 6: 190; Jul 13: 221; Jul 20: 204; Jul 27: 228; Aug 3: 286; Aug 10: 299; Aug 17: 435; Aug 24: 537. ## More data ### The posts that bring the most Clicks per article, Jun 1 – Aug 31, 2026\. Source: Google Search Console. All three are Mexican workplace-compliance topics: the “chair law” gives workers the right to a seat. The posts that bring the most. Joint training committee: 342; Mexico’s “chair law”: 247; Civil protection requirements: 192. ### Google impressions, year over year Same period, one year later: 3.7×. Source: Google Search Console. Google impressions, year over year. Jun–Aug 2025: 81,572; Jun–Aug 2026: 298,526. ### June to August 3,201 organic clicks from June to August (a year earlier: 1,434) 298,526 impressions over the same period (a year earlier: 81,572) > “Without having worked with them before, they ran a full audit of my website and sent me a detailed report with technical errors, broken URLs and improvements to structure and keywords. I already had the service contracted with another provider, but I gave them a chance and it was an excellent decision. They completely redesigned the website: far more professional and optimized. In just one month they increased traffic and grew our leads. And their monthly service is cheaper than the previous one. I highly recommend them for their professionalism and real results.” JF Jonas Fankhauser Director, Congenius ![A service page on the new Congenius website](https://rigolco.com/assets-cases/shots/congenius-servicio.webp) ## Can your website grow without losing what already ranks? Thirty minutes to review your site, your competitors and what to move first. [Book a call](https://cal.com/ton-rigol-rojano-okaosp/30min) [Visit the site](https://congenius.com.mx) Data: Google Search Console, Jun 1 – Aug 31, 2026, vs the same period in 2025.