--- title: "Web migration + SEO: organic traffic up 15×" description: "We migrated an accounting firm’s website in Querétaro, Mexico, and worked its SEO: from 67 organic clicks in March to 1,018 in August, on a site that loads in 0.8 s." canonical: "https://rigolco.com/en/projects/grupo-cervel/" lang: "en" --- URL: https://rigolco.com/en/projects/grupo-cervel/ Grupo CerVel # Web migration + SEO: organic traffic multiplied by 15 Public accounting firm in Querétaro, Mexico. New site launched on April 20, 2026, with original tax content and a light, fast technical foundation. Accounting and taxWebsite migrationContent SEO [Book a call](https://cal.com/ton-rigol-rojano-okaosp/30min) [Visit the site](https://grupocervel.com) grupocervel.com/ ![Home page of the Grupo CerVel website](https://rigolco.com/assets-cases/shots/grupocervel-home.webp) HomeServicesAbout usBlogFree tool 67 → 1,018 organic clicks per month March → August 2026, 15× 1,755 clicks in three months 194,254 impressions · average position 7.2 100 PageSpeed, desktop LCP 0.8 s 01 · The problem ## A slow site that hardly anyone found The previous site took more than five seconds to load on mobile and had no content answering the tax questions that businesses in Querétaro search for. In March, organic search brought in 67 clicks for the whole month. Mobile PageSpeed, April 68 Mobile LCP, April 5.4 s Organic clicks, March 67 Visit split 69/30 desktop / mobile ![Services page of the new Grupo CerVel website](https://rigolco.com/assets-cases/shots/grupocervel-servicios.webp) 02 · The solution ## A new static site and tax content that answers real questions We launched the new site on April 20, 2026: a clear services structure, a tool of their own and articles on the tax filings and procedures the firm handles every week. The technical foundation was rebuilt to load in under a second. - Static site: PageSpeed 100 and 0.8 s LCP on desktop - Services architecture and one page per tax procedure - Tax articles published on an ongoing basis 03 · The result ## From 67 clicks a month to 1,018 in five months August closed with 1,018 organic clicks: fifteen times March’s 67 and more than double July’s 414\. From June to August the site earned 1,755 clicks and 194,254 impressions, with an average position of 7.2 on Google. The week of August 24 brought 268 clicks; the first week of June, 79\. And September starts even higher: 261 clicks in its first four days. ### Organic clicks per week Jun 1 → Aug 31, 2026, full weeks · Google Search Console Organic clicks per week. Jun 1: 79; Jun 8: 67; Jun 15: 93; Jun 22: 63; Jun 29: 60; Jul 6: 87; Jul 13: 97; Jul 20: 86; Jul 27: 114; Aug 3: 213; Aug 10: 212; Aug 17: 242; Aug 24: 268. ## More data ### The posts taking off Clicks per article, June to August. Three posts account for 673 of the 1,755 clicks. The e.firma is the digital signature issued by the SAT, Mexico’s tax authority; ISN is the state payroll tax. The posts taking off. SAT e.firma renewal: 299; ISN Querétaro / Guanajuato: 214; Tax incentives for transport: 160. ### Mobile PageSpeed From 68 to 96 in three months. LCP fell from 5.4 s to 2.0 s. Mobile PageSpeed. April: 68 (5.4 s); May: 91 (3.5 s); June: 96 (2.0 s). ### August, full month 1,018 organic clicks in August (July: 414; March: 67) 268 clicks in the last week of August; the first week of June had 79 > “We had a template-built website, but nobody ever wrote to us. From the very first week we started getting messages. Today we receive 4 to 5 new leads a week. We’re delighted! One of the best decisions to digitalize and grow the firm.” SC Silvana Cerón Project Manager, Grupo CerVel ![Free tool on the Grupo CerVel website](https://rigolco.com/assets-cases/shots/grupocervel-herramienta.webp) ## Could your website double its organic traffic? Thirty minutes to review your site, your competitors and what to move first. [Book a call](https://cal.com/ton-rigol-rojano-okaosp/30min) [Visit the site](https://grupocervel.com) Data: Google Search Console (Jun 1 – Aug 31, 2026) and PageSpeed Insights.