Question 1

How do I choose a Google Ads agency?

Accepted Answer

Run five checks before you sign: the Google Ads account and the payment profile stay in your name, with admin access; they measure conversions (calls, forms, sales), not clicks; they also look after the page the ad sends people to; they keep the ad spend, which you pay to Google yourself, separate from their fee, and show you the real account; and they’ve worked with businesses like yours (if you sell online, they manage your Merchant Center catalog and track the value of each sale). Be wary of anyone who guarantees the top spot or locks you into a long contract.

Question 2

Is the ad spend (what Google charges) included in the price?

Accepted Answer

No. You pay the ad spend directly to Google with your own card, and we charge only the management fee. That way you see exactly what goes to advertising and what goes to our work, and you never advance money or pay a markup on your own budget.

Question 3

How much should I spend on ads?

Accepted Answer

We recommend at least $5,000 MXN a month. Below that, Google doesn’t gather enough data to optimize and results suffer. On the first call we’ll tell you what budget makes sense for your industry and your goal.

Question 4

Do I have to sign a long-term contract?

Accepted Answer

There’s no minimum term. That said, we recommend committing to 3 to 6 months: Google Ads improves with the data it gathers, and solid results come after the first few weeks of optimization.

Question 5

How soon will I see results?

Accepted Answer

Your ads start showing from day one, but good results come once the account has gathered data and we’ve optimized it: you’ll usually see improvement within the first few weeks, and it firms up over the first few months.

Question 6

Can you quote an all-inclusive price (fee and ad spend in a single payment)?

Accepted Answer

Yes, we can set up an all-inclusive arrangement if you prefer a single invoice; we’ll look at it on the call, based on your budget. We still recommend keeping the fee and the ad spend separate, for transparency, but we’ll go with whatever works best for you.

Question 7

What about advertising on ChatGPT?

Accepted Answer

OpenAI is already rolling out ads inside ChatGPT, and we run them as a separate service: ChatGPT Ads. Google Ads is still the channel with the volume and the data; ChatGPT Ads is a bet on getting in early. They can run side by side, and on the call we’ll tell you whether it makes sense for you yet.

Question 8

Is Google Ads the same as SEM?

Accepted Answer

Almost. SEM (search engine marketing) is the discipline: paying to show up when someone searches. Google Ads is the platform you do it with on Google. In practice, when a company looks for an SEM agency, what it hires is the management of its Google Ads campaigns, which is what we do here. Its counterpart is SEO, which aims for the same thing (showing up on Google) without paying per click.

Show up the moment someone searches for what you sell.

Clear pricing. No surprises.

Monthly management fee

Up to $10,000 MXN of ad spend

Up to $18,000 MXN of ad spend

Up to $25,000 MXN of ad spend

Over $25,000 MXN of ad spend

What we do

Clear from start to finish.

Diagnosis

Setup and tracking

Launch

Optimization and reporting

Frequently asked questions

Is your Google budget bringing in clients, or vanishing into clicks?