SEO REPORT · GRUPO CERVEL · AUGUST 2026
PERIOD · 01–31 AUGUST 2026
Clicks grow 2.5× in a single month, to 1,018, and this time the average position improves too, to 7.06.
01 · KPIS FOR THE MONTH
TOTAL CLICKS
1,018
+145.9%
vs. previous month
IMPRESSIONS
113,693
+125.6%
vs. previous month
CTR
0.90%
+0.07 pp
vs. previous month
AVERAGE POSITION
7.06
−0.47
better than previous month
Engaged sessions
927
No comparison
Average engagement time
2:50
No comparison
Sessions per user
1.24
No comparison
Engagement rate
53.1%
No comparison
No comparison with July: GA4 measurement changed on 3 August, when the site switched to opt-out consent (Mexican privacy law allows tacit consent for non-sensitive data). The four KPIs above come from Search Console and are comparable.
02 · EXECUTIVE SUMMARY
August closes at 1,018 clicks, two and a half times July (+145.9%), and this time the growth is healthy: impressions rise +125.6% —less than clicks—, CTR recovers to 0.90% and the average position improves from 7.53 to 7.06. The month is driven by /blog/renovacion-e-firma-sat-2026, which goes from 67 to 175 clicks (+161%), and the two calculators (Mexico’s INPC consumer price index and the inflation adjustment factor) come in from zero: /herramientas/tabla-inpc with 119 clicks and /herramientas/factor-de-actualizacion with 96. Behind them, new blog posts start to show —/blog/manual-politicas-pld +700% and /blog/pagos-provisionales-sat-personas-morales +533%—, still with small numbers. What isn’t keeping up: /servicios/auditoria drops −69.2% (from 13 to 4 clicks), and the Google Business Profile moves against the trend: search views up +13.8%, but calls down −8.0% and direction requests down −23.3%. A note on measurement: opt-out consent went live on 3 August, so GA4 figures aren’t comparable with July; Search Console figures don’t depend on consent and do reflect the real change.
03 · ORGANIC TRAFFIC · CLICKS AND IMPRESSIONS PER DAY
04 · CONVERSIONS AND GOOGLE BUSINESS PROFILE
MEETINGS BOOKED
1
Calendly · same as July
FORMS RECEIVED
2
Netlify · −50.0% vs. July (4 → 2)
WHATSAPP MESSAGES
—
No GA4 event yet
SESSIONS WITH A CONTACT
—
Not reported in August · 0.17% conversion rate (3 out of 1,746 sessions)
GBP · CALLS
−8.0%
vs. previous month
GBP · SEARCH VIEWS
+13.8%
vs. previous month
Opt-out consent went live on 3 August: GA4 is measuring almost every visitor again, so August is a transition month and September will be the first truly comparable one. With traffic multiplying, contacts aren’t keeping pace —2 forms and 1 meeting, a 0.17% rate— and that is what needs work. The WhatsApp event is still missing, and the Google Business Profile is read separately: more views, fewer calls.
05 · TOP PAGES
175 +161%
Impressions 26,524 · CTR 0.66% · position 6.9
119 new
Impressions 10,506 · CTR 1.13% · position 8.0
96 new
Impressions 4,322 · CTR 2.22% · position 6.0
68 +48%
Impressions 1,463 · CTR 4.65% · position 3.9
66 +22%
Impressions 6,527 · CTR 1.01% · position 5.3
63 +103%
Impressions 9,837 · CTR 0.64% · position 4.2
58 +76%
Impressions 10,647 · CTR 0.54% · position 7.3
Biggest gainers by change in clicks: /blog/retencion-isr-resico-1-25-personas-morales +29, /blog/manual-politicas-pld +21, /blog/pagos-provisionales-sat-personas-morales +16. The only significant loser: /servicios/auditoria −9.
06 · TECHNICAL HEALTH
MOBILE
96
Perf.
100
Access.
100
Best pr.
100
SEO
LCP 2.0 s · CLS 0.001
DESKTOP
100
Perf.
100
Access.
100
Best pr.
100
SEO
LCP 0.8 s · CLS 0.005
07 · RECOMMENDED ACTIONS
Diagnose and strengthen /servicios/auditoria: clicks drop −69.2% (from 13 to 4) in the month everything else goes up. Check whether it lost position, whether there is a canonicalization problem or whether the content needs updating.
HIGH IMPACTReview the contact form: with traffic up 2.5×, submissions fall from 4 to 2 (−50%). Check the endpoint in production and make sure no JavaScript error is blocking submissions before taking the number at face value.
HIGH IMPACTBuild on the momentum of /blog/manual-politicas-pld (+700%) and /blog/pagos-provisionales-sat-personas-morales (+533%) with internal links to the service pages, so informational traffic reaches an offer.
MEDIUM IMPACTDone on 3 August: opt-out consent deployed. GA4 is measuring almost every visitor again; August is a transition month and September will be the first comparable one. Baseline on record: 0.17% conversion rate.
DONE
