SEO REPORT · GRUPO CERVEL · SEPTEMBER 2026
PERIOD · 01–30 SEPTEMBER 2026
Clicks almost double in a single month, to 1,801, and the average position improves again, to 6.70.
01 · KPIS FOR THE MONTH
TOTAL CLICKS
1,801
+76.9%
vs. previous month
IMPRESSIONS
201,244
+77.0%
vs. previous month
CTR
0.89%
0.00 pp
unchanged vs. previous month
AVERAGE POSITION
6.70
−0.36
better than previous month
Engaged sessions
1,718
+85.3%vs. August
Average engagement time
2:52
+2 svs. August
Sessions per user
1.25
+0.02vs. August
Engagement rate
49.5%
−3.6 ppvs. August
September is the first GA4 month comparable with the one before: opt-out consent went live on 3 August (Mexican privacy law allows tacit consent for non-sensitive data), so August already measured almost every visitor.
02 · EXECUTIVE SUMMARY
September closes at 1,801 clicks and 201,244 impressions, almost double August (+76.9% and +77.0%), and the average position improves from 7.06 to 6.70. The month is driven by /blog/cuotas-imss-obrero-patronales (employer and employee social security contributions), which goes from 4 to 243 clicks (it was published on 28 August, so most of the jump comes from being new), and the /herramientas/tabla-inpc calculator (Mexico’s INPC consumer price index) is now the page with the most clicks: 275 (+131%). 4,162 queries show the site on Google’s first page, 1,053 more than in August. What isn’t keeping up: the engagement rate drops −3.6 pp to 49.5%, a sign that part of the new traffic arrives with less intent; and /blog/impuesto-sobre-nomina-por-estado-2026 loses 29 clicks (from 63 to 34). And contacts grow faster than traffic: 44 across the whole site, against 17 in August (+158.8%), led by email (21) and WhatsApp (16), and the conversion rate goes from 0.69% to 1.00%.
03 · ORGANIC TRAFFIC · CLICKS AND IMPRESSIONS PER DAY
04 · CONVERSIONS AND GOOGLE BUSINESS PROFILE
MEETINGS BOOKED
2
Calendly · +100.0% vs. August (1 → 2)
FORMS RECEIVED
5
Netlify · +150.0% vs. August (2 → 5)
WHATSAPP CLICKS
16
GA4 · +77.8% vs. August (9 → 16)
EMAIL (CLICK OR COPY)
21
GA4 · +320.0% vs. August (5 → 21)
TOTAL CONVERSIONS
44
+158.8% vs. August (17) · 1.00% conversion rate (44 out of 4,390 sessions across the whole site)
GBP · CALLS
+100.0%
vs. previous month · from 1 to 2 calls
Contacts received across the whole site, not only from Google: meetings from Calendly and forms from Netlify, and from GA4 only WhatsApp and email, so the same contact is never counted twice. The Google Business Profile is the Querétaro office’s and is read separately: with volumes this small (2 calls), the percentage says little.
05 · TOP PAGES
275 +131%
Impressions 24,731 · CTR 1.11% · position 7.8
243 +5,975%
Impressions 14,455 · CTR 1.68% · position 5.6
186 +6%
Impressions 36,446 · CTR 0.51% · position 6.8
161 +68%
Impressions 7,636 · CTR 2.11% · position 5.3
108 +59%
Impressions 2,071 · CTR 5.21% · position 3.5
82 +122%
Impressions 12,428 · CTR 0.66% · position 5.6
80 +38%
Impressions 13,504 · CTR 0.59% · position 7.4
Biggest gainers by change in clicks: /blog/cuotas-imss-obrero-patronales +239, /herramientas/tabla-inpc +156, /herramientas/calendario-fiscal +32. Losers: /blog/impuesto-sobre-nomina-por-estado-2026 −29, /blog/manual-politicas-pld −17, /blog/cambio-de-regimen-fiscal −8.
06 · TECHNICAL HEALTH
MOBILE
96
Perf.
100
Access.
100
Best pr.
100
SEO
LCP 2.0 s · CLS 0.001
DESKTOP
100
Perf.
100
Access.
100
Best pr.
100
SEO
LCP 0.8 s · CLS 0.005
07 · RECOMMENDED ACTIONS
Check the quality of the new traffic: engagement drops −3.6 pp to 49.5% while organic sessions rise +98.7%. Strengthen internal links and calls to action on /blog/cuotas-imss-obrero-patronales (243 clicks) to lead those visitors to get in touch.
HIGH IMPACTConsolidate the articles refreshed on 5 September (/blog/nota-de-credito-cfdi, 36 clicks; /blog/salario-base-de-cotizacion, 7 clicks): expand the content and link to them from related articles to sustain their visibility.
HIGH IMPACTMake the most of the AI visibility of /herramientas/tabla-inpc (5,312 impressions in Google’s AI answers and 42,960 Copilot citations in September): add a contact CTA and links to related tax content.
MEDIUM IMPACTReview /blog/manual-politicas-pld (7 clicks, down from 24) and /blog/cambio-de-regimen-fiscal (7 clicks, down from 15): check their titles and search intent against the current queries.
MEDIUM IMPACT
